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Style Guide

Official visual guidelines for Unit Network brand materials.


Colors

ColorHexUsage
Primary Purple#6A45FFPrimary brand color, CTAs, highlights
Dark Background#1a1a2eDark mode backgrounds
Dark Secondary#16213eNavbar, cards

Typography

Headlines: Poppins

  • Bold, modern sans-serif
  • Used for all headings and display text

Body: Lato

Available in multiple weights:

  • Light, Light Italic
  • Regular, Regular Italic
  • Medium, Medium Italic
  • Bold, Bold Italic
  • Black, Black Italic

Shapes

Approved geometric shapes and design elements are defined in the brand guidelines. These shapes can be used in patterns, backgrounds, and decorative elements while maintaining brand consistency.


Usage Guidelines

  • Always use official logos from the Media Kit
  • Maintain minimum clear space around logos
  • Do not alter logo colors or proportions
  • Use approved fonts for all branded materials